Skip to main content
Sources are essential for AI optimization. While it isn’t possible to directly influence an AI’s responses or its training data, you can act on the sources that AI models rely on. You should first keep in mind that LLMs are probabilistic. In other words, if you ask the same question twice, you will likely get two different answers and different sources. It’s only by asking the same question a thousand times that you will start to see convergence in both the answers and the sources consulted.

​
Why sources are important ?

Sources are all the URLs AI models access when generating responses, while citations are the sources explicitly mentioned within the answer itself. Both contribute to the AI’s output. You can control the content on your own website, and you can also influence external sources through PR or partnerships. When AI models reference sources where your brand has a strong presence, your visibility increases.

​
Understand Brand Visibility vs. Source Visibility

It’s important to understand the difference between these two metrics:
  • Brand visibility: Your brand is explicitly mentioned in the AI response.
  • Source visibility: Your domain or content is used or cited, even if your brand isn’t named.
You can appear as a source without your brand being mentioned—and vice versa.GetMint tracks both, helping you spot gaps. For example:
  • If your content is cited frequently but your brand isn’t mentioned, it may indicate low brand recognition or authority.
  • If your brand is mentioned often but your content isn’t cited, AI recognizes your name but doesn’t consider your content a trusted reference.

​
Identify AI Sources

Track your brand’s presence across all major AI models. Measure your share of voice, monitor visibility trends over time, and see exactly how your brand stacks up against competitors. Use GetMint to identify:
  • Most cited Domains
  • Most cited URL
  • All the sources consulted by each model on each prompt to answer the query
This allows you to identify the websites or articles where it could be valuable for you to appear. Unlike traditional SEO, in GEO it is just as beneficial for your brand name to be mentioned in an article as it is to have a link included. Doing both is even better.

​
Uncover content gaps

The content gaps are the prompts in which your brand is absent or under-represented in AI responses. GetMint recommends targeted content to help fill these gaps and strengthen your presence. By creating content tailored to each prompt, you influence the sources consulted by LLMs and increase your chances of being mentioned rather than your competitors
Image

​
Create unique AI-Ready content

When you click “Generate Content” on a content gap line for a prompt, GetMint rereads all the sources consulted by the LLMs in order to create a highly detailed brief covering the key topics to address, user pain points, value propositions, and more. Based on this brief — and the expertise and raw content you provide in GetMint (e.g., internal data, analyses, product or service descriptions, customer feedback, blog articles) — you will “feed” our AI agent. This enables it to help you create fast, coherent, high-quality content while preserving your brand’s unique voice. Generate high-quality, AI-optimized content powered by your expertise to strengthen your presence in AI-generated answers. Choose from templates such as blog posts, news articles, how-to guides, LinkedIn posts, or video scripts to showcase your brand’s unique authority.

​
Publish where it’s matter

Also Influence a the external sources AI models rely on by publishing content directly on them with GetMint. Access to a network of over 150,000 media outlets and purchase publications directly from the platform.

​
Go further with GetMint’s Source Explorer

The Explorer section provides complete transparency into AI model behavior by showing intermediate queries generated after prompts and all sources consulted during research. This visibility helps you understand exactly how AI systems gather and process information to create responses.